Title that addresses the niche and tells the client they are in the right place.
Build rapport by tapping into the client’s pain and telling them they are in the right place.
Use bullet points and subheadings in bold to mark out important points such as:
- What the problem is
- Why it is important to do something about it
- How you can help
- What would happen if they do not take action
Remember to weave in your location as a keyword
The Impact of XYZ
How will this impact other aspects of health? (eg sleep, diet, stress levels)
How will this impact family/relationships?
How will this impact emotion regulation?
How will this impact work?
What are the ramifications of leaving this unresolved? Remember to use your location as a keyword as well as the keywords related to the niche.
Bold out important words/phrases to catch their eye as they skim read.
Give them the good news that you have a solution
Tell them where and how you work.
Tell them what you do (the modality and how you deliver it).
Give them credible evidence that what you do works for this specific problem.
Begin to position yourself as an authority by using terms such as ‘specialism,’ ‘specific area of focus in my practice’
Bold out important words/phrases to catch their eye as they skim read.
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Who is therapy for? What is it like? What happens? Can it work for everyone? Where and how do you deliver it?
Why should they work with you? Why should they use NLP?
Without telling me the processes you use, tell me how NLP or Hypnotherapy is helpful for this specific problem. Mention other therapies such as counselling, CBT and psychotherapy – why is NLP better in this case for this problem? Bold out important words/phrases to catch their eye as they skim read.
Make a bold, empowering statement here.
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Your background, relevant history and why you are passionate about this subject.
Keywords, keywords, keywords+ location.
Why People Fail to Get Help: Niche name
What’s the stigma? Why do people hide it away before getting help? How do they reach the stage of enough is enough? Bold out important words/phrases to catch their eye as they skim-read.
Bullet points: What are the subtopics of the problem? For, a subtopic to depression could be a period of sadness, lack of self-care, or overthinking. Bold the subtopic and write 1 or 2 sentences about it.
Bullet points: What are the subtopics of the problem? For, a subtopic to depression could be a period of sadness, lack of self-care, or overthinking. Bold the subtopic and write 1 or 2 sentences about it.
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What is it going to be like when the problem is gone?
What have they got to look forward to?
What will they be able to do in the future that they can’t do now?
What is it that you do that enables them to achieve it?
Why are you the solution?
Where else will they get benefits in other areas of life unexpectedly?
Say something reassuring about taking the plunge and getting help. How do they know its a good decision to do it NOW? Wite about 250 words. REMEMBER KEYWORDS!!
What’s the stigma? Why do people hide it away before getting help? How do they reach the stage of enough is enough? Bold out important words/phrases to catch their eye as they skim-read.
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Add in some testimonials
Add your google business listing
Write the answer to the FAQ
WRITE an Answer to the FAQ
Make your answers keyword rich and write about 10 FAQs
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